Companies that have marketed themselves online successfully know that the key to finding more users and more traffic is innovation and keeping up with trends. Internet advertising isn’t static like TV, radio and print – people have higher expectations because of the quality of content that already exists online. Providing your users with the best experience and appealing to them in new, interactive ways is crucial to capturing an audience and something that we specialise in at SEO Tonic.
Creating a higher ranking website…
…isn’t everything! Improving traffic to your website is important – we aren’t saying that it’s not! More numbers means more visitors, which can only be a positive thing.
But there is often a gap between quantity and quality. The right kind of online marketing means that you’re more likely to draw in potential customers rather than a higher number of site visitors.
Encouraging traffic to your website
One of the latest trends in online marketing that panders to the needs of the user is content marketing. Content marketing aims to attract the attention of readers, encourage interaction and promote brand awareness and loyalty by providing your site’s visitors with useful information and opinions.
Instead of just throwing your business or brand name around as much as possible, the idea is that you create valuable content that helps the visitor in some way. For example, an online building supplies shop might give basic DIY tips on a blog or a baby store might discuss the benefits of quality bedding on a podcast. This content helps the user who begin to recognise your brand and website as a helpful resource. They will share your content with friends and your name will grow over time.
Content marketing helps to improve your website’s SEO ranking while creating new value at the same time. While almost anything can fall under the term ‘content marketing’, blogs, articles, microsites, podcasts and newsletters tend to be the most popular. Unlike other forms of online advertising, content marketing always manages to find your target audience and, by its very nature, encourages the growth of the ‘right kind’ of traffic.
What are you waiting for?
An effective web presence is one of the best advertising tools available, but it does require some work. Content marketing is one of the best ways to create value and encourage traffic growth to your website. If you’re looking for better results from your web presence, talk to us at SEO Tonic about how we can help through content marketing and SEO.