When you understand how web marketing and search engine optimisation works, you are much more likely to naturally craft your site’s content, blog posts and anything else you put online to be Google-friendly. We’re always looking to help our clients improve their website’s SEO at SEO Tonic, which is why we’re going to be looking at ten ‘top tips’ that we think can help you to create a more effective online presence.
Create New Content
You might not have an original idea, but anyone can offer a different outlook and experience on a subject. Whether you’re writing about something never seen before or something that has been done a thousand times, try to bring a new perspective so that your content is unique and interesting.
Not the best writer? If you can’t find your voice, we’re always happy to help at SEO Tonic – we offer a great range of copywriting services.
Market Yourself Everywhere
Don’t just rely on your Facebook presence to generate traffic. Check your site’s Analytics or other statistics tool and focus on building traffic in areas that aren’t very effective yet. You might be the latest trend on Twitter, but you should also be easy to find through Google Search, Plus and Facebook at the same time.
Try a New Medium
Expand your blog, your website or your social media presence to include something new! Try making a video, create a podcast or show off some of your latest products in a vlog.
Stay on Top of Social Media
Set aside thirty minutes a day to interact with users through your social media presence. Reply to posts on Facebook, retweet a follower and answer a couple of questions. Nobody will connect with you through social media if your pages only consist of self-promotion and links to products and services.
Rework Your Titles and Descriptions
With a better understanding of keywords and phrases, it’s time to update your titles and descriptions to be more SEO-friendly.
Some 40% of all web searches include a localiser. Even if you’re expanding your business outside of your geographical location, don’t forget to target your home market with localised keywords.
Do Some More Keyword Research
Update your keyword list constantly and keep it handy when you write your content. You’ll find that you naturally incorporate more keywords in everything from Facebook posts to product descriptions to blogs if you do.
If your keyword list needs a complete overhaul, talk to us about our processes and we’ll do a website appraisal and free report to show you the areas where you could improve.
Diversify Your Link Sources
In the same vein as trying a new medium, make sure you post, share and collaborate from as many different websites as possible. Search engines love link diversity.
Share Content, Guest Post and Build Your Online Presence
Connect your site to as many others as possible. Contact established websites in the same or similar fields as yours and offer to write guest posts, share content or collaborate in some other way. It sounds like a big ask, but you’ll be surprised at the response.
Take Your Time
Good SEO takes time. Don’t rush yourself by focusing solely on improving your web presence – you’ll burn yourself out and be sick of it within a week!
Regularly set aside a bit of time for yourself to work on SEO, your social media presence and to make sure your website is up-to-date. It won’t take long till you and your content is hitting the top of Google Searches, driving traffic, revenue and brand awareness in your favour.
If you need help increasing your business’ online presence, talk to the team at SEO Tonic.