There are a lot of things to wrap your head around when you first get into online marketing and SEO. We’re always getting questions from people who have no idea where to begin! In this post we’ll be explaining a bit about the basics of SEO, what it means and how it can help your business thrive online.
What is SEO?
SEO stands for Search Engine Optimisation. It’s a pretty simple concept really, but it takes a while to get used to.
We’ve all used Google, Yahoo! or Bing to find what we’re looking for online, but have you ever wondered how the websites at the top of the search results page get there?
Take Google for example. Their patented PageRank system works hard to ensure that the right results make it to the top. The PageRank algorithm itself is a little complicated, but we can break it down into a few basic points.
The more ‘incoming links’ a website has, the higher its PageRank will be. Incoming links are links that point to a page from anywhere else on the internet. It could be from an affiliate, from Facebook or from a blog – every incoming link helps, but not all of them are equal! By the same token, if a website has a higher PageRank, its outgoing links are considered more valuable.
It’s also incredibly important that your website contains relative keywords so that you’re targeting the right users. Search engines scour your website for commonly searched keywords and phrases so when somebody searches ‘plumber in Auckland’ or ‘business development in New Zealand’ it knows which websites are relevant to what search.
How can SEO help my business?
Having a web presence is useless if nobody is visiting or if the wrong people are visiting! If you’re expanding your business online and you’re wondering why you don’t have any visitors or why the visitors are not converting into enquiries, leads or sales, it’s likely that you need more relevant SEO key phrases to make your website more targeted to your business’ audience.
SEO and ongoing marketing such as link building is a long term investment that is maintained on your website unlike other forms of advertising; once you have achieved good rankings you tend to keep good ranking. While there are many other ways to market your business online; social media, blogs and even video channels on sites like YouTube and DailyMotion can generate interest in what you’re doing, but, at the end of the day, search engines are the most important drivers of traffic to your site; so it’s crucial that your business beats out the competition for the best results.
At SEO Tonic, we offer a number of affordable SEO services that guarantee results. We spend time researching and getting to know every company that we work with so that we can better optimise your content to suit your tone and style of business.